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TikTok launches fresh food brands like Pasta Evangelists in the UK for the first time

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TikTok is selling fresh food in the UK for the first time with the recipe box supplier Pasta Evangelists, among others. The TikTok Shop would enable users to purchase the items. Other fresh food brands launching their wares include The Veg Box Company and The Fish Society. TikTok has already amassed 26 billion views on food-related content and has made it easier for food brands and creators to be discovered.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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