The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on elderly users of TikTok rather than young consumers.The actor Alfonso Ribeiro, who presently serves as the presenter of America’s Funniest Home Videos, played a key role in The Fresh Prince of Bel-effort Air’s campaign to promote multivitamins. TikTok is being used by health and wellness marketers to build brand awareness and take advantage of the ‘edutainment’ trend on the site. During the marketing effort, Bayer noticed a 102% spike in One a Day multivitamin mentions on TikTok. Alka-Seltzer and T-Pain collaborated for the brand’s most recent platform campaign. Bayer has hired additional celebrities to help with its exploration of TikTok potential.
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