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The snack giant, Mondelēz, is making investments to become the e-commerce giant

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Mondelēz International, Inc. is ambitious to achieve 20% of its sales from digital commerce by 2030. According to the chief marketing and sales officer, Martin Renaud, 80% of Mondelēz’s online sales are generated via the B2C model. He further mentioned that the other two e-commerce models also have the potential to generate significant revenue. One is the D2C model, constituting 15% of Mondelēz’s sales, and the other one is the B2B model, achieving 5% of digital sales. Dirk Van de Put, chairman and chief executive officer of the company, said that the snack giant is dedicated to invest $1 billion in digital commerce to become the digital commerce leader in the snack industry.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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