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The Coca-Cola Co. navigates the Covid-19 situation through flexible scaling

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Coca-Cola Co. is navigating Covid-19’s changing impacts through flexible scaling across the regional markets. The Executive Vice President of Coca-Cola Co., John Murphy, elaborated that the company is trying to work on multiple actions to align the company’s market agenda with local market news. He added that the firm is retreating from a decentralized approach and agencies are leveraging their scales while keeping up with consumer’s demand. The firm is currently busy deciding when and where to scale, as Coca-Cola Co. has its extended global presence in 200 markets.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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