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Thai Union entered into the Asian market through strategic partnership in India

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Thai Union Group PCL (a seafood manufacturer), R&B Food Supply PCL (RBF), and Srinivasa Cystine Private Limited (SCPL) have stepped into a strategic partnership to establish a new firm in India, aiming to offer quality-driven food ingredients. This joint partnership will strengthen the market value of the Thailand-based ingredient firm, R&B, and Indian-based marine food processing firm SCPL. Initially, the start-up will promote and sell R&B’s products that range from coating materials to numerous flavours, but within the due course, the firm will establish its production unit in India.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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