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Snapchat’s report: Attract the majority of Gen Z buyers by using AR

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As per the report submitted by Snapchat, social commerce will be touching the heights of the sky within the coming years plus, more and more brands would utilise augmented reality to connect with Gen Z consumers. Snapchat surveyed 16,000 consumers, covering 16 markets, in collaboration with Global Crowd DNA, unfolding that 92% of young buyers want an AR-driven shopping experience. The report claims that Gen Zers prioritise buying a product that they have first experienced using AR compared to the Millennials or Gen X buyers. The majority of the Gen Zers hold that they pay more attention to an ad, featuring AR, while 60% of them affiliate personalisation with AR-driven experience.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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