Global News and Digital Insights
for the Consumer Goods Industry

Mars’ Maria Velissariou’s AI insights: How Skittles company is balancing its colour scheme

Picture of ConsumerGeniuses

ConsumerGeniuses

The Global Corporate R&D V.P and Chief Science Officer of Mars, Maria Velissariou, shared insights related to AI in the U.S. Food and Drug Administration’s TechTalk Podcast. He revealed that the Skittles company utilises AI-driven solutions to ensure the right balance of colours in each packet, giving its consumers the taste of the rainbow. He further elaborated that the company has incorporated AI into more than 250 projects, freeing employees from doing repetitive mundane tasks like sorting skittles. Mars uses an AI-driven model, Mission Control, to perform comparative analysis, analyse performance metrics and generate impossible insights. All these solutions would enable the company to develop higher food safety solutions and produce quality products.

 

Read More from CandyIndustry

Facebook
Twitter
LinkedIn

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
All Posts
consumer-geniuses

ConsumerGeniuses

Curated News and Digital
Insights for the Consumer Goods Industry

IndustryGeniuses
MetaGeniuses
GroceryGeniuses
HealthGeniuses
FashionGeniuses

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.