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Scotch and Soda expands its DTC strategies by opening 22 new stores

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Scotch and Soda, a lifestyle fashion DTC brand, plans to open 22 new stores internationally by the end of 2021. As per the plan, the brand would launch 15 stores and 7 shop-in-shops. The clothing brand has already opened 34 stores and 27 shop-in-shops since the initial months of 2021. Two of the new DTC stores will open in the U.S. in October. The expansion of the brand is focused to set up brick-and-mortar stores in popular global cities like Paris, Madrid, Mumbai, Stuttgart, and Perth.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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