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for the Consumer Goods Industry

Salesforce’s Consumer Goods Cloud is helping CPG brands grow by reshaping the grocery aisle



Consumers’ expectations and purchasing habits are changing, with the demand for groceries still remaining on the top. During such times, CPG brands should utilise the shelf space with innovative ideas to ensure customer satisfaction, and a one-stop solution for CPG brands could be Salesforce’s Consumer Goods Cloud. The CG Cloud allows CPG brands to devise business strategies according to the market’s complexities. It further enables brands to offer an elevated in-store shopping experience by leveraging AI and automation. The Consumer Goods Cloud is designed to use advanced analytics to highlight the weak areas crucial for a company’s growth, suggesting the best course of action.

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