As per Mintel’s 2022 global consumer trends, 61% of UK consumers prefer to buy from brands that are committed to ethical sourcing and working for the betterment of the environment. As palm oil is a key ingredient in every product sold by supermarkets, retailers need to transparently communicate the sourcing information to inform consumers that the product is not connected with deforestation or human rights and supply chain system violations. The majority of retailers have committed to sourcing 100% sustainable palm oil-based materials along with opting for a supply chain model that separates certified palm oil from an ordinary one, like the RSPO Segregated supply chain model. Retailers can assure consumers about ethical sourcing via labelling and featuring the RSPO trademark logo on their product packaging.

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