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Reese’s Puffs introduces its “Breakfastverse” Campaign in collaboration with Ambush

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With a high-end fashion partnership, Reese’s Puffs is venturing into the metaverse. To create a Chrome Puff accessory, the cereal company collaborated with Ambush, the label of designer Yoon Ahn. The “breakfast bowl-turned-purse” product has a metallic feel and a folding chrome spoon and will be available online for $150 starting November 17.

Related post: OneRare’s first food metaverse Launches with top chefs

Ambush and Reese’s Puffs are teaming up to create a Chrome Puff handbag and an Ambush x Reese’s cereal box. Users can explore the Breakfastverse as a digital spoon avatar in the Metaverse.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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