Pizza Hut’s U.S. president, David Graves, emphasises the brand’s heritage and ability to innovate, attracting millennial and Gen Z consumers. The chain’s recent successes in food innovation include leveraging nostalgia with a Pac-Man augmented reality feature and bringing back the popular Big New Yorker pizza after customer demand. These menu innovations, along with initiatives like conducting deliveries to New York subway stations in partnership with the “Teenage Mutant Ninja Turtles: Mutant Mayhem” movie, have contributed to a rise in sales. Pizza Hut aims to cater to both indulgent and value-conscious customers through a classic barbell strategy. The brand also democratises food trends, such as Detroit-style pizza, and combines innovation with cutting-edge technology, including contactless carryout options and AI platforms. Pizza Hut plans to expand and maintain momentum by making its products easily accessible to customers.

Read more from Qsrmagazine