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for the Consumer Goods Industry

P&G’s digital supply chain focuses on automation to align with consumer demand

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Procter & Gamble is focusing on a digital transformation of its supply chain. The goal is to maintain productivity while investing in innovation and driving market expansion. The great potential here is automation, which is being introduced in P&G’s distribution facilities and warehouses. P&G has developed algorithms to estimate the “optimal shelf set” based on point-of-sale data and photos of shelf arrangement in shops. This enables P&G to increase shelf productivity, reduce the number of shelf-keeping units, and improve the overall consumer shopping experience.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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