Procter & Gamble’s sales increased by 9% to $19.3 billion in the first quarter of 2021. The company’s e-commerce sales accelerated by 50% in this quarter which consequently constitutes 11% to 12% of its total sales. The brand increased the budget for marketing to $100 million while cutting media, production, and agency expenditures. P&G keeps on reducing expenses and is reinvesting in advertisements as the organization sees flooding sales of items, particularly from cleaning, wellbeing and cleanliness categories.
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