P&G Fabric & Home Care is testing conditioners marketed in paper bottles in collaboration with the Paper Bottle Company, Paboco. A test project is being carried out with the Dutch grocery chain Albert Heijn, with 120,000 paper bottles going on sale in early 2023. The initial prototypes were comprised of a pulp-based paper outer layer and an inside barrier made of 100% recycled PET.
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Overall, the reduction in plastic utilised by weight is 30%. The Home Care Europe Division is going even farther, aiming to eliminate virgin plastic consumption by 2025. Refillable aluminium shampoo and conditioner bottles with flexible plastic bag refills are among the other plastic-reducing technologies explored by the FMCG behemoth. Paboco was formally introduced in October 2019 as the result of a cooperation between BillerudKorsnäs, a renewable material firm, and Alpla, a plastic bottle production specialist. Its “paper bottle community” of companies includes household names including The Coca-Cola Company, Carlsberg, L’Oreal, The Absolut Company, and P&G.
