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Perfect Corp. launched its augmented reality YouCam tutorials to teach consumers makeup application methods

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In the present era, beauty brands test cosmetics using virtual technology. Therefore, Perfect Corp. has launched its YouCam tutorials that help brands create interactive beauty sessions with audience. These tutorials help consumers learn the techniques involved in the application of makeup. YouCam tutorials utilize AI, interactive text, and augmented reality visuals portrayed on clients’ faces to educate them. Besides this, the tutorials involve e-commerce capabilities through which consumers can buy the products used in the tutorial with one click. This new tool was debuted by Perfect Corp. in partnership with The Nolcha Show during New York Fashion Week from 12 to 14 September.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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