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PepsiCo’s data practice Pepviz is the future key strategic partner of retailers

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Consumers are now inclined towards personalization, that’s why PepsiCo has launched its data practice, Pepviz at the NFL season. Pepviz data practice would keep retailers informed about the marketplace. PepsiCo merges real-time data and industry insights with progressed analytics to help its retailers grab market share via customized omnichannel and extend their client base. Retailers can see which stores are visited more often by consumers and which products are bought the most. Therefore, in the future PepsiCo’s retailers would view Pepviz as a key strategic partner.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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