Global News and Digital Insights
for the Consumer Goods Industry

PepsiCo utilizes first-party data in four ways to develop DTC relationship

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Consumer behaviour and the business landscape is transitioning at an unimaginable pace. PepsiCo has therefore used first-party data in four ways to establish DTC relationships. 1, PepsiCo prioritizes customer relations and secures their data’s privacy. 2, PepsiCo has launched loyalty programs for consumers in Mexico, Turkey, the US, and Canada to keep up with the dynamics of changing marketing demands and inclinations. 3, The brand utilizes first-party data to generate business results. 4, First-party data enables PepsiCo to make business-related decisions that are beyond marketing tactics.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Curated News and Digital
Insights for the Consumer Goods Industry

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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