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​​PepsiCo is strengthening its first-party data to connect with global audiences

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PepsiCo has leveraged its data operations to establish a transparent system, enabling the beverage giant to connect with global consumers systematically. PepsiCo is doing this by attending major events like the Super Bowl Halftime Show and prioritising contextual and psychographic marketing instead of demographic. PepsiCo is utilising the first-party data to better know its customers and deliver relevant content. Along with investing in the foundational capabilities, PepsiCo is supplementing the second and third-party data to drive segmentation, create consumer profiles, and reimagine its media strategies from the consumer’s viewpoint.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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