Global News and Digital Insights
for the Consumer Goods Industry

PepsiCo invests to launch its Dallas and Barcelo-based digital hubs

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ConsumerGeniuses

PepsiCo Inc. is establishing its digital hubs in Dallas and Barcelo. These hubs would promote and advance the company’s AI, machine learning and predictive analytics models. The Dallas hub would manage PepsiCo Foods North America and PepsiCo Beverages North America. The European hub would serve as PepsiCo Center of Excellence for Global Digitalization priority programs. These hubs would provide 500 job opportunities. The Digital Hubs aim to improve customer access and inventory data. Plus, they would offer decision-making tools to employees so that they deal with complex matters with efficiency.

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