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PepsiCo and ADM take up regenerative practises on farms to reduce greenhouse effects

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PepsiCo is collaborating with Archer Daniels Midland Co. to incorporate carbon-friendly practises across American farmland. The move is expected to eliminate 1.4 million metric tonnes of greenhouse gases. It would be done through regenerative practises that enrich the soil and put carbon back into the ground. Other major names to have adopted this are General Mills, Cargill, and Walmart. The target would be 60,000 corn, soy and wheat producers across Kansas, Minnesota, Iowa, Illinois, Indiana and Nebraska. So far, the company has converted 345,000 acres of land and aims to reach 7 million acres.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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