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Nestlé extends its health and wellness business by purchasing the majority shares of Orgain

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Nestlé’s health science division is all set to purchase most of the shares of Orgain, a protein powder, bars, and shake manufacturing firm. The agreement, however, allows the founders of Orgain to own minor shares of the firm and continue serving as the CEO of the company. This move would speed up Nestlé’s endeavours over the past couple of years to develop and extend its wellbeing and health business.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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