Nestlé yoghurt and dessert brands La Laitière is launching an AI art direction campaign that uses Dall-E’s new Outpainting feature, which can generate visuals that expand the borders of a picture. At its first unveiling, Dall-E experimented with Vermeer’s “Girl with a Pearl Earring,” expanding the background to show the subject in her imagined home. La Laitière is similarly using Outpainting with another Vermeer painting, “The Milkmaid,” with which the brand shares its name in French. It was created by Ogilvy Paris and shows the kitchen maid working in a bustling household, while children play and men and women wait for her to prepare some La Laitière-inspired treats. The brand’s new tagline, “It’s so pleasurable to take the time.” is also illustrated in the scene. The tool has also been used to increase the size of the Mona Lisa, the Beatles crossing Abbey Road, and the Quaker Oats mascot. Some believe that this has created a whole new genre of art and design.

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