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McDonald’s reserved its 10 trademarks by registering in the virtual space of metaverse

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McDonald’s has entered into the virtual space of metaverse by registering 10 trademarks. One of the trademark applications is for a virtual restaurant that offers both virtual and actual goods, and the other one is for a virtual restaurant, featuring online home delivery. The fast-food giant has booked trademarks for various downloadable files including audio, text, video files, artwork, and NFTs. McDonald’s has also listed its McCafé brand in its metaverse trade application and reserved rights for a brand that is filed in the metaverse for entertainment purposes like virtual concerts and events. Joining McDonald’s, an American bakery café chain, Panera Bread, has submitted the trademark application for a virtual restaurant and café chain named Paneraverse.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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