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Mac’s MACStack Mascara is the hot topic on TikTok, grabbing the attention of influencers and buyers

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Mac launched its new mascara, MACStack Mascara on 1st March 2022, which achieved unicorn status within no time. The hashtag #MacStackMascara crossed 73.1 million views on TikTok, encouraging more and more people to buy the product. The mascara comes in two variations: one is the classic version, and the other comes with a micro brush for shorter and harder-to-reach bottom lashes. The mascara works wonders on the lashes as it does not clump after a number of coats. Numerous TikTok stars, including Kelly Rose Sarno (624,000 followers), Mikayla Nogueira (11 million followers), Patrick Starrr (3 million followers), and others compared and reviewed the product, stating it one of the best of its kind.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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