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L’Oreal sales excelled over 17% in North Asia

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L’Oreal reportedly claimed that the firm’s sales in North Asia excelled by 17.6% in December 2021. The organization experienced twofold digit development in 2021, specifically, in central China as the brand’s quality-driven products allured Chinese consumers. Other regions, including The South Asia Pacific, Middle East, North Africa, and Sub-Saharan Africa saw a growth of 13.9%. The company’s sales in Southeast Asia returned to the pre-Covid level in the final quarter of 2021 due to its remarkable performance in Vietnam and rise in e-commerce. Pacific countries, including Pakistan and India, and the Gulf region also delivered profitable performance.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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