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Live video streaming platforms are catching the attention of DTC food and beverage brands

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TalkShopLive, a live streaming platform, wants to drive food and drink shopping sessions led by the founders of DTC brands. The platform has expanded its mark via video commerce partnerships with Conde Nast, Walmart, and Hearst. These projects allowed brands affiliated with these retailers or publishers to operate a shoppable live feed and order fulfilment. An olive oil DTC brand, Brightland, participated in TalkShopLive’s Virtual Bite Show, and the founder, Aishwarya Iyer, promoted her products and recipes. Additionally, a DTC dog food company, Jinx, appeared in the live streaming session, and the brand experienced a surge of 42% sales compared to the previous day. Other live video shopping companies like ShopShops, NTWRK, and Whatnot are prompting brands and investors to take an interest in live streaming.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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