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Lexus campaign speaks personalization with emotionally intelligent ads

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Lexus, a Japanese automaker, has promoted its new car model, ES Self-Charging Hybrid, through “emotionally intelligent advertisement.” The brand has launched its campaign named Feel Your Best by collaborating with The&Partnership and MorphCast. It uses facial expressions of the viewers to read and adapt to viewers’ emotions as they watch the video. The ads change the music, colour and intensity in real-time after a camera assesses the emotional state. They offer montage for a total of 3,125 possible combinations. The campaign also involves elements like social media placements, TV spots, and OOH.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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