Kraft Heinz is relaunching its print publication What’s Cooking as a digital platform for chefs. This platform will expand their audience and find motivation, with assistance from Top Chef alum Chef Edward Lee. Created in Kraft Heinz computerized lab in Toronto, the food devoted publication permits chefs and home cooks to share their culinary voices, promote food content and work with each other. The website offers a low-upkeep source for thriving cooks to generate an audience and make their home base for their food content. The multi-stage launch incorporates new elements to assist chefs in commercializing and updating them regarding cooking hacks. Kraft Heinz has established an information centre hub inside its organization. This centre helps the firm react to changing consumers’ patterns and market demands proactively.

Read more from Strategyonline