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Kraft Heinz and NotCo teamed up to establish a plant-based association

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TheNotCompany Inc., a producer of meat and dairy alternatives, partnered with Kraft Heinz to launch innovative food varieties. The startup will be headed by Kraft Heinz as The Kraft Heinz Not Co. LLC. The association will utilize technology and artificial intelligence solutions powered by NotCo and Kraft Heinz’s established portfolio to manufacture better plant-based alternatives. NotCo has already introduced NotMilk, NotBurger, NotMeat, NotIceCream, NotChicken, and NotMayo in Chile, Mexico, Peru, Colombia United States, Canada, Brazil, and Argentina. Incredibly, the company raised its worth to $1.5 billion within 5 years.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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