Kroger has teamed up with Instacart to launch virtual convenience stores to deliver fresh foods, snacks, and dairy items within 30 minutes to 50 million American households. Kroger’s Delivery Now service includes 25,000 items from more than 2700 Kroger grocery stores. Kroger’s speedy delivery services are directly competing with GoPuff, a rapid delivery-focused manufacturer, which generated billions of dollars from potential investors.