DTC intimate clothing brand, Knix, is all set to open its first store in the US. The organization’s first outlet will open in Santa Monica, California, with San Francisco and San Diego stores set to follow later this fall. California was selected for the brand’s initial three stores in the country in light of the fact that Knix’s online business is more in demand there. The brand’s actual methodology is to open stores in “high penetration geographies” that supplement advancement. Knix will begin with an accentuation on the West Coast before extending across the U.S.
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