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JBS launched its new electric-powered truck rental business: No Carbon

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A global supplier of processed meat, chicken and beef products, JBS, has rolled out its new business titled No Carbon. No Carbon deals with 100% electric truck rentals and will help JBS achieve its net zero-emission goals by 2040. The company’s new business will function under JBS Novos Negócios and will manage a fleet of electric-powered refrigerated trucks. The company will initially serve in-house brands by managing the logistic operations of JBS’s Friboi, Seara, and Swift brands. The executive director at JBS Novos Negócios, Susana Martins Carvalho, remarked that No carbon will enable JBS to scale electric trucks in cargo transport in Brazil.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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