Instacart has expanded its services from being a grocery delivery platform to a suite provider for retailers, featuring technological and digital services. The company recently launched the Instacart platform, which offers e-commerce development, in-store technology like smart carts and data tools. In the marketing field, it benefitted other brands through its new marketing capabilities, like creating CPG brand pages that act as digital storefronts. Instacart has not only partnered with famous grocers like Kroger, The Giant Company, and Walmart but it has also joined hands with Walgreens and Best Buy to deliver non-grocery items, including medicines and electronic products.
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