Salesforce, an American cloud-based software company, announced innovations in CG Cloud to redefine the promotional strategies and improve retail execution. The Trade Promotion Management manifests that the following strategies could help retailers better engage with consumers and drive revenue. 1, Promotion planning could help account managers to manage customer business plans and account budgets while growing trade spend effectiveness. 2, Trade promotion analytics allows them to analyze the trade spend effectiveness and maximize promotional ROI to adapt success-driven promotional strategies. 3, Funds and claims management enables the account manager to view the trade budgets and execute a trading plan accordingly. 4, The use of updated software can help companies manage their promotional activities, which would generate revenue.

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