The ice cream market, experiencing a recent volume decrease, anticipates a return to pre-pandemic levels due to flavour and format innovations. Expected to grow globally at a 4.2% compound annual growth rate until 2030, companies like Cargill and Jeni’s Splendid Ice Creams are focusing on meeting evolving consumer preferences and introducing innovative flavors. Cargill emphasises indulgence as a prime trend, championing uber-indulgent flavours like double chocolate fudge and sea salt caramel brownie. Jeni’s, prioritising unique flavours over trend-following, offers diverse and unconventional options, pushing the boundaries of traditional ice cream. Additionally, while the market favours indulgence, there’s a rising demand for healthier, more sustainable options, prompting developments in functional ingredients and sustainability efforts across supply chains. Innovation and adaptability remain crucial in shaping the ice cream industry’s dynamic future.

Read more from Smartbrief