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Givaudan expands it DTC strategies by acquiring The Color House, DDW

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Givaudan, an ingredient manufacturer, has declared to acquire DDW, an American Natural Color House. This Natural Color House has 12 R&D and manufacturing facilities across the world. DDW is a recognized name in the food and beverage industry famous for its Caramel and Natural Colours. DDW has generated about $140 million worth of sales for Givaudan in 2020. Zion Market Research Firm shows that the natural food colour market would globally reach up to $3 billion by 2028. Natural food colours have gained worldwide popularity as consumers of the CPG industry are inclined towards better-for-you offerings.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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