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France introduced a revolutionary law that bans plastic packaging

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France has introduced a law into its retail industry that bans plastic packaging for 30 fruit and vegetable products, including leeks, eggplant, zucchini, potatoes, and apples. The law has been implemented since 1 January 2022 and belongs to the French Anti Waste Law for a circular economy, known as AGEC Law. This law aims to limit plastic use by eliminating a billion plastic packages each year and boosting recycling. BBC reported that this law is a revolutionary step taken by the French government as it prompts to discontinue single-use plastics by 2040 and introduce plastic-free packaging across the food category by 2026.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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