T. Hasegawa USA’s “Flavor Flash” report delves into forecasted consumer preferences in desserts and confections, highlighting key trends for packaged foods, beverages, and foodservice menus. The report emphasises the importance of simplicity and familiarity in these treats, suggesting that modern success lies in building upon classics rather than solely focusing on indulgence and innovation. It indicates that texture plays a crucial role in dessert satisfaction, with consumers favouring unique flavour pairings and layered textures. Women emerge as a prime target market due to their openness to innovative flavours, while both genders share common preferences for classic desserts like chocolate candy, cookies, and ice cream. As snacking habits surge, desserts remain an affordable luxury, offering small indulgences, especially during times of heightened stress. Social media trends influence flavour innovation, particularly among younger demographics, while older consumers lean towards uncomplicated, traditional dessert options, prioritising quality over novelty.

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