Global News and Digital Insights
for the Consumer Goods Industry

Five trends reshaping supply chains in consumer technology products

Picture of ConsumerGeniuses

ConsumerGeniuses

The consumer technology industry is experiencing significant changes that are reshaping supply chains. Firstly, product life cycles are lengthening as consumers hold onto their devices longer, driven by improvements in durability and sustainability. This shift offers opportunities for companies to reduce waste management costs and explore refurbishment and repair services. Secondly, devices are becoming smaller, faster, and lighter, optimising cargo space utilisation and improving efficiency. Thirdly, the Internet of Things (IoT) is driving interconnectivity among devices, leading to increased household penetration of smart home technology. However, overheating challenges arise, necessitating a balance between product lifetime and IoT developments. Fourthly, sourcing strategies are shifting as companies seek to minimise risks and disruptions by moving production closer to their home markets. Lastly, sustainability is a growing focus, with companies addressing electronic waste through recycling and repair initiatives while educating consumers about circularity.

Read more from Maersk
Facebook
Twitter
LinkedIn