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Fable Food is planning to expand internationally, while launching new product range

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Australia’s Fable Food, a mushroom-based meat platform, is planning to expand internationally. The brand has teamed up with Country Foods, a Singaporean food manufacturer and distributor, for the cause. The company plans to target Malaysia and Singapore mainly as these countries are the hub where East mixes with West and consumers are looking for alternative meat options. Up till now, Fable Food offered slow-cooked alternative meat and ready-to-eat products like braised beef and pulled pork. Now the firm is planning to launch meaty mushroom burgers.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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