Open Text, a global research firm, claims that ethical sourcing is shaping the behaviours of consumers and influencing their shopping patterns. Globally 88% of consumers prioritize buying products from companies that have ethical sourcing strategies, while 58% of Japanese, 71% of Canadian, and 72% of US consumers think likewise. Moreover, 83% of global consumers are ready to pay more for a product, if they are ensured that it is ethically sourced. Top-ranked countries where consumers are willing to pay a premium amount are Brazil 87%, India 94%, and Singapore 87%.
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