To further leverage the delivery service’s local commerce network, DoorDash is extending its self-serve advertising services for CPG businesses. A self-service ad manager, third-party platform management, and API connectors for in-house administration are among the new CPG features. The firm is also expanding its self-service sponsored listings to Canada and Australia. With 25 million monthly active users, the firm may tempt CPG companies trying to target customers. Initial findings indicate that DoorDash is successfully supporting goals such as reaching new consumers for some companies. Ads for a product will be displayed in selected aisles across various retailers using Collections. Categories enable companies to get to the top of area results when customers browse. According to DoorDash, the new capabilities are effective, with new customers accounting for more than half of all orders generated through advertisements.

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