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Despite inflation, consumers’ grocery baskets are full of fresh products

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Despite higher inflation rates for fresh items, consumers’ grocery baskets are still full of fresh products, according to Symphony RetailAI. The data presented by Symphony RetailAI shows that the majority of price-sensitive shoppers have reduced their consumption of poultry, meat, and dairy products. As per the data, shoppers prioritise fresh items as they buy 43% of costly fresh products, 6% of frozen products, and 29% of shelf-stable products. The monthly purchase frequency unfolds that the fresh category leads others as shoppers buy 24.8% of fresh items as compared to 22.5% of ambient products.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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