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Coty rolled out its first DTC perfume digital shop for Singaporean consumers

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Coty Inc., a beauty product company, has entered into a partnership with an e-commerce platform named Lazada to launch its first Chloé Fragrances digital store in Singapore. This DTC-driven digital shop will allow consumers to purchase perfumes from Chloé Signature and Nomade lines along with some exclusive products. Lazada will also help the beauty firm run a digital marketing campaign to attract the attention of Singapore-based consumers.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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