In the ongoing times, consumers are mindful of environmental and health concerns. This is why The Alkaline Water CO., claims that consumers nowadays are looking for hydration, low cholesterol, cognitive support, immunity, energy, and sleep in their functional beverages. Besides this, the ingredients that consumers explore are vitamin C and D, calcium, vitamin B12, turmeric, zinc, and probiotics. ShineWater, another famous name in the bottled water industry, is trying to cope with the deficiency of vitamin D in the majority of the US adult population.