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Companies are optimizing pea crops through technology-driven strategies

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Grand View Research claims that the global pea protein market has reached up to $213.1 million and is expected to grow by 12.7% in the coming seven years. The significant demand in the pea protein market motivated Benson Hills and Equinom to optimize the ingredient. In August, Benson Hills introduced its “yellow pea breeding and commercialization program.” The company uses its cropOS technological framework to improve the ingredient with AI and genetics. Equinom, an Israel-based company, utilizes technology-enabled breeding techniques for pea optimization and plans to commercialize its pea plant next year.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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