CPG giants like Colgate-Palmolive, Coca-Cola Company, and Unilever have decided to support Anheuser-Busch InBev (AB InBev) 100+ Accelerator to test and fund sustainably innovative startups in the supply chain. The 100+ Accelerator is a global incubation programme that is determined to provide solutions for supply chain challenges across sustainable agriculture, circular economy, climate action, and water stewardship. Along with funding piloting startups, the incubator programme offers mega support to startups by providing them with a team of professionals who help them test their technologies in a large supply chain network. The support of The Coca-Cola Company, Colgate-Palmolive, and Unilever will help grow this initiative and further develop the value proposition of the AB InBev 100+ Accelerator brand and aim.