Global News and Digital Insights
for the Consumer Goods Industry

Coca-Cola Creations initiative: Enjoy space flavoured coke with a mini-concert

Picture of ConsumerGeniuses

ConsumerGeniuses

Coca-Cola plans to roll out a new Coca-Cola Creations Initiative to launch limited edition unique flavours along with digital and real-world augmented experience. From its Real Magic brand production, the firm plans to launch Starlight, a space flavoured cola. The soft drink aims to arouse refreshing feelings among consumers, taking them into the cold voids. The bottles would come in a themed package, representing cosmos and vibrant nebulae with coke’s signature logo. Plus, the cans incorporate an augmented reality world where pop star Ava Max would perform a song, which can be experienced by scanning QR codes. Coca-Cola plans to continue manufacturing beverages via Creations to stay connected with games, music, and sports.

Read more from Marketingdive

Facebook
Twitter
LinkedIn

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
All Posts
consumer-geniuses

ConsumerGeniuses

Curated News and Digital
Insights for the Consumer Goods Industry

IndustryGeniuses
MetaGeniuses
GroceryGeniuses
HealthGeniuses
FashionGeniuses

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.