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Beyond sustainability: Consumers want to know how CPG brands are achieving their targets

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Maxime Saffon, technical adviser for Nestle SA informs that younger consumers are interested to know more about the sustainability indicators. As compared to the previous years and generations, youngsters of this modern age are keener to know more about sustainability and ESG issues. Customers aren’t just asking what CPG companies are doing, they’re asking how are they achieving their sustainability goals? Therefore, the demand for sustainability metrics is rising as a result of an increase in the number of questions being asked regarding this subject.

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