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Beyond sustainability: Consumers want to know how CPG brands are achieving their targets

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Maxime Saffon, technical adviser for Nestle SA informs that younger consumers are interested to know more about the sustainability indicators. As compared to the previous years and generations, youngsters of this modern age are keener to know more about sustainability and ESG issues. Customers aren’t just asking what CPG companies are doing, they’re asking how are they achieving their sustainability goals? Therefore, the demand for sustainability metrics is rising as a result of an increase in the number of questions being asked regarding this subject.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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